TBC Enterprises provides St Arnou Brewing with POSM
June 2007

In February 2006, TBC Enterprises took the first step in partnership with an Australia boutique brewer, St Arnou Brewery, to provide it with Point of Sales Merchandises (POSM). Working in association with brand marketing firm, Webb Scarlett de Vlam, TBC Enterprises started work on a complex project involving a diverse range of POSMs ranging from rubber bar mats to ice buckets, polo shirts to paper carry bags, ice buckets to glass goblets to name just a few.

In a complex project involving matching design criteria with brand image, quality of merchandise, budget constraints and deadline issues, TBC is happy to announce the delivery of Phase I of St Arnou’s POSM in June 2007 ready for its package product launch.

All the customers (St Arnou, Bar staff, and WSdV) were exceptional pleased with the end result.

‘The Bar Staff love the staff shirt, they fit really well’, said the Managing Director of St Arnou. ‘The rubber bar mats turned out really well’, commented a WSdV spokesperson.

In addition to providing St Arnou with quality POSM at an excellent value, TBC provided St Arnou with the capability to stretch its marketing dollars. TBC Enterprises created further value for St Arnou by managing consolidated shipping for its other merchandise that was sourced independently in other regions of China. 

This is the first phase of TBC Enterprises’ ongoing support of St Arnou in launching its pack products in Australia. 

To see what kind of sourcing solution TBC Enterprises can provide for you, contact us.